Founder & CEO
Nicolas Hawat is the Founder and CEO of Start Me Up AI, bringing over a decade of experience in developing intelligent software solutions, particularly in the financial sector for trading software used by international banks and trading desks. He leads SMUAI's mission to deliver enterprise-grade AI solutions for startups.
In 2023, while experimenting with generative AI, Nicolas saw its potential to make software development faster and more reliable. He built an internal AI developer that became the foundation of Byblos AI's tech agents.
That internal AI developer grew into the AI Co-CTO. Co-CTO (private beta) turns your roadmap into technical decisions and GitHub issues, and reviews pull requests. Your developers or coding agents implement the software.
At Start Me Up AI, Nicolas leads the mission to empower startups and businesses withreliable, scalable, and cost-effective software solutions. That mission now runs throughByblos AI, an AI co-founder platform covering product, brand, campaigns, technical planning, and codebase delivery. It lets startups avoid settling for modest solutions that are hard to scale, and instead get enterprise quality at startup-friendly prices.
Campaign Manager brings social content generation, platform variants, approvals, scheduling, publishing, media, and analytics into one project-scoped workflow.
Brand Manager turns approved voice, color, typography, logos, assets, and templates into structured tokens that downstream ByblosAI workflows can consume.
Co-CTO, in private beta and included in Byblos AI Pro, turns your roadmap into technical decisions and GitHub issues and reviews pull requests, with evidence-aware technical decision support for startup teams.
Our opinionated six-level model measures whether agent workflows are documented, discoverable, tested, governed, and portable—not how many Markdown files a repository contains.
Twenty months after our launch, StartMeUp AI supports startups across medical and well-being, insurance, entertainment, administration, and more. Here is what bootstrapping alongside our clients taught us, and how those lessons became Byblos AI.
Ten real Agent Skills failure modes—from invalid metadata and false portability claims to unsafe scripts and invented evidence—with standards-based fixes.
Our September 4, 2026 private-beta announcement introduced Product Manager, Brand Manager and Campaign Manager. Read the October update for current access and plans.
Product Manager, the AI product manager inside Byblos AI, has Free and paid plan access. It turns founder context into connected, reviewable product artifacts while tracking evidence, confidence, dependencies, approvals, and a build-ready Co-CTO handoff.
Separate standards compliance, vendor compatibility, workflow quality, and runtime evidence with a ten-point Agent Skills audit designed for real engineering repositories.
Skill selection begins with metadata, not the hidden body. Learn the documented progressive-disclosure model and the observable evaluation method we use to improve routing.
Interested in discussing how AI can accelerate your startup's development?
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