About Us
Empowering Tech Startups with
Scalable AI-Driven Solutions
we provide enterprise-grade, production-ready scalable solutions that save startups months of development time, enabling rapid growth and innovation.

Meet Our Founder
Nicolas Hawat
Founder and CEO of Start Me Up .AI. With over a decade of experience in developing intelligent software solutions, particularly in the financial sector for trading software used by international banks and trading desks, I bring a deep understanding of software development challenges and a passion for leveraging AI to drive innovation.
In 2023, I started planning to quit my last full-time job to work as a freelance and become a digital nomad. While experimenting with Generative AI, I realized how it could be used beyond existing solutions to make software development faster and better. I ended up writing an internal AI developer, and my vision began to take shape: to use my internal solutions to support the larger community of startups.
The internal AI developer became the basis of our capacity to deliver software better and faster and. It is also one of the main features to be included in the envisioned AI-powered Co-CTO.
At Start Me Up .AI (SMUAI), we deliver enterprise-grade, production-ready AI Solutions that accelerate your growth. Our mission is to empower startups and businesses with reliable, scalable, and cost-effective software solutions, allowing you to focus on innovation and rapid scaling. By choosing SMUAI, startups can save 6-12 months of development research and costs, avoiding the need to settle for modest solutions that are hard to scale.
Our Vision & Values
At the heart of our mission is a strong promise to create a future where cutting-edge technology meets human creativity. We help startups and businesses safely and effectively use AI and the skills of our experienced developers to build software that raises the bar for quality and reliability. With clear communication, ethical values, and a commitment to excellence, we drive sustainable growth and ongoing innovation in every project we deliver.

- 1
Ethical Use of AI
We prioritize the ethical implementation of AI, ensuring our solutions are transparent, fair, and beneficial to all stakeholders.
- 2
Human-AI Collaboration
Utilizing AI power in repetitive and programmable solutions while leveraging human expertise to validate and enhance the results.
- 3
Enterprise Quality at Affordable Prices
Delivering enterprise-quality solutions at affordable prices to empower new tech startups to revolutionize the world.
- 4
Data Security and Privacy
Our process puts data security and privacy first, using strong security protocols to protect sensitive information in every solution.
- 5
Freedom & Remote First
We collaborate with talent from anywhere through a flexible, remote-first approach that supports a healthy work-life balance and drives ongoing innovation.
Our Expertise
Empowering your business with cutting-edge technology and innovative solutions.
Robust and scalable backend systems built with industry-leading technologies to support your business operations seamlessly.
Leverage the power of artificial intelligence to enhance your applications with predictive analytics, automation, and intelligent decision-making.
Designing and managing scalable, cloud-based infrastructures using AWS and Infrastructure-as-Code (IaC) for optimal performance and reliability.
Building high-performance applications with robust and scalable codebases using C++ and Python.
Developing specialized trading solutions for financial markets with expertise in Murex Flex API.
Harnessing machine learning techniques to create intelligent systems that adapt and learn from data.
Implementing DevOps practices and automation to streamline development processes and enhance operational efficiency.
Utilizing data science methodologies to extract meaningful insights and drive data-driven decision-making.
Creating innovative solutions with generative AI to push the boundaries of what’s possible in software development.
We're here to help you succeed.
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